NX Rover Video Tutorials

Samsung + Getty Images professional Video Tutorials

A huge part of the NX Rover project was making Samsung a credible brand for photography enthusiasts. This was a great opportunity for them. Not only was the Galaxy NX a high-spec camera, it was was unique due to it’s 4G connectivity. Samsung could own the emerging territory of ‘hyper-connected’ photography.

A partnership with Getty Images let us put the Galaxy NX in the hands of three of their top music, fashion and sports photographers. Each one of them used the camera differently, but all of them found they could use the connectivity to their advantage in their professional capacity.

We worked closely with the photographers to create a series of short films, following them as they worked and talked about their own careers and photographic styles, giving tips and tricks along the way. The films showed the Galaxy NX in action as they spoke and showed off it’s best features.

With no paid media, the films were important to drive users to the website and experience and were posted on YouTube and the NX Rover site throughout the campaign.