Anstice & Jon
Creative Team
Coors.jpg

Coors Light

Coors Light were offering their drinkers, men in their early 20s, the chance to win Sub-Zero adventures. These were a variety of awesome experiences big and small, from Ice Caving in Norway to Skiing in Milton Keynes. We needed to build some excitement for the prizes but advertising regulations meant that as an alcohol brand we couldn’t depict people doing risky things. Like ice caving or skiing for example.

 

So instead of shooting people doing the Subzer-O Adventures, we built a miniature wintery world and put the Coors Light bottle in their place as the hero of the film. We created four Vine videos using stop-frame animation, where the bottle had a brilliant time participating in some of the most exciting of the Subzer-o Adventures. The videos were shared on Coors Light’s youTube, Vine and Twitter social channels and featured in Twitter’s ‘best of the week’.

Coors Light were offering their drinkers, men in their early 20s, the chance to win Sub-Zero adventures. These were a variety of awesome experiences big and small, from Ice Caving in Norway to Skiing in Milton Keynes. We needed to build some excitement for the prizes but advertising regulations meant that as an alcohol brand we couldn’t depict people doing risky things. Like ice caving or skiing for example.

So instead of shooting people doing the Subzer-O Adventures, we built a miniature wintery world and put the Coors Light bottle in their place as the hero of the film. We worked with Vine legend Supa Shakes to create four videos using stop-frame animation, where the bottle had a brilliant time participating in some of the most exciting of the Subzer-o Adventures. The videos were shared on Coors Light’s youTube, Vine and Twitter social channels and featured in Twitter’s ‘best of the week’.